Internet Marketing Plan
A competitor analysis is the best foundation for developing your internet marketing plan. A WSI Internet Marketing Plan is an integrated strategy that combines various aspects of internet marketing (such as search engine optimization, website analytics and paid advertising) to increase your return on investment.
A Internet Marketing Plan Consists of the Following:
Pay-per-click (PPC) is the fastest, most flexible and easiest to manage element in an online marketing program. WSI Internet Consultants, who are Google AdWords Certified, create effective PPC campaigns that run on the search engines (like Google).
What makes PPC so effective is that we can make changes quickly, it can be tracked and analyzed in great detail and it brings the fastest results when compared to other Internet-based marketing systems. When you contact us for your WSI Internet Marketing Plan, dedicated campaign managers at WSI will set up and run a PPC campaign for your business.
Search Engine Optimization (SEO)
In order to get your website ranked in the organic results of search engines and increase website traffic, a search engine optimization strategy is needed to optimize your website. At WSI, we specialize in attracting more online attention to your website and landing pages by telling the world you are here.
Our skilled team uses various online techniques, such as in-bound linking, directory submissions, blog linking, article posting and social bookmarking, to inform related websites and information providers that you are in business and ready to service. The goal of the program is to convince Google and others that you are a serious and relevant business that they should pay attention to and reward with high rankings.
Generally à la carte search engine services don’t achieve satisfactory results because of the different keyword competitiveness on Google and other search engines. We offer a guaranteed 1st page Google result by carefully analyzing your keyword competitors and crafting a winning plan that is achievable for most keyword phrases in a 12-month period.
Social Media Marketing
Your company’s website has a branded domain name and this name, along with any other trademarks you have, needs to be registered on all the relevant social portals – even if you are not yet active in the social space. In order to protect your brand, WSI registers your company on the following social media sites and we keep this information on file to assist you with your social media strategy: Twitter, Facebook, Bit.ly, Disqus, LinkedIn, Reddit, Digg, Technorati, Delicious, Squidoo, Ping.fm, Blogger and more.
Your website (along with your social media property) needs to become your 24/hour internet salesman. This can be achieved through content marketing, which is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way to grow your business.
When you partner with WSI, your Internet Consultant will work with you to create the most effective and comprehensive content marketing strategy. We research, write and post articles that extend beyond your product information to include best practices, case studies, success stories, thought leadership, and more. Once you have delivered relevant content, you become a trusted resource making it easy for your customers to buy.
When you contact WSI for your internet marketing plan you will be partnering with a team that manages what they measure. In order to maximize our clients’ return on investment from their internet marketing activities, a WSI Internet Consultant will implement tracking systems and reports that will keep you informed of your progress.
The Consultant will be ready with advice and strategies that will help clients analyze results and make corrections, troubleshoot issues and solve problems and establish a measurement system.
Dedicated account management plans mean that clients can focus on their core business while a Consultant takes care of their online platforms. Retain our services as your Internet Consultant and we will work with you to create your “lead generation,” “branding and retention” and “customer communication” plans.
If you want to learn more about our internet marketing solutions, locate a WSI Internet Consultant in your region and contact us about WSI’s Internet Marketing Plan.
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